MTV is finally playing the Nine Inch Nails video for "Only." (It's been on NIN's website since July.) And boy is it Mactastic!
But seriously, do the VMA's have an award for best use of iTunes and the desktop accessory lineup of Spencer Gifts in a metal/industrial video?
Imagine "Take on Me", but instead of comic book panels you have one of those pin grid thingies that takes an impression of your hand. (Apparently it's called a "pinpression." Who knew?) You can hear Trent thinking, "Help! I was at the mall and somehow I got trapped in a pinpression! Let me out! Must! Get! 80's chick!"
Shut up. He's still more goth than you.
More on the making of the video here and here. (It's mostly CGI.) The director, David Fincher, is of course known for directing the films Fight Club and Alien3 and the video for Paula Abdul's "Forever Your Girl."
And in case you haven't heard, Fincher and Reznor are currently developing a musical based on Fight Club. So badass.