To give you a sense of how this logo appears to me: Many people buy Joe Boxer boxer shorts—would you buy a Joe Boxer football helmet? How would you feel if Men’s Wearhouse sold mostly women’s clothing? Is CarMax a good name for a real estate company?
So, a better name for the company would be Over Armour. They could still sell their under-clothing, as those items are sensible accessories to over-clothing. I’d rather buy underwear from a sports equipment company than sports equipment from an underwear company.
Or, here’s an idea that would let them keep their symmetrical logo: They could change their name to Ultra Armour or Uber Armour. Rebranding might cost millions of dollars, but my delicate sensibilities would feel a lot better about it.